Enquirer Consulting Group

Reachable Buyer Map

Prepared for Samrath Kochar · Trontek · August 2026
Trontek sells one core competence, lithium cells assembled into packs, into four separate markets: vehicles, drones, homes and solar. From the outside those four read as one business, and from the buyer side they behave as four, because the person who signs in each is a different seat with a different calendar. This map is who those people are, the segments they sit in and roughly how many of each exist in India. Counts are banded on purpose. It describes the market rather than your business, and there is nothing to buy at the end of it.
Electric three wheeler and e-rickshaw makers
The largest addressable group by company count and the most fragmented. Many are small assemblers rather than engineering houses, which shortens the technical sale and makes commercial terms and supply reliability the deciding factors instead. Fragmentation is the reason this segment is never fully covered by a field team.
Who signs: the founder or managing director at smaller assemblers, head of purchase or sourcing at the larger ones, and the R&D or product lead on a new platform.
400 to 600
makers appearing in national vehicle registration data across three wheeler categories
Electric two wheeler manufacturers
Fewer companies, larger volumes, and a genuine engineering evaluation before anything is bought. The decision here is a design-in on a specific model, taken once and then locked for the life of that platform, so timing matters more than persistence.
Who signs: head of powertrain or battery engineering, head of sourcing, quality head on approval, and the founder at newer entrants.
100 to 150
manufacturers with models registered nationally, a small enough list to work by name rather than by segment
Fleets, material handling and golf carts
Buyers of the vehicle and the pack together, and the group most exposed to downtime economics, which makes them unusually willing to pay for cycle life they can verify. Warehousing, cold chain, last mile delivery and hospitality sit in here, and none of them describe themselves as battery buyers.
Who signs: fleet head, maintenance or operations manager, procurement lead, and the promoter at owner-run operators.
No single public register
reached through named operators in warehousing, delivery, cold chain and hospitality; identified one at a time
Drone manufacturers and integrators
Small by company count, technical by nature, and the segment where the buyer is an engineer rather than a purchaser. Weight and discharge behavior decide the sale, and the qualification cycle is long. Survey, agriculture and defense-adjacent work each pull the specification in a different direction.
Who signs: head of engineering or chief technology officer, program manager, and the founder at most companies in this group.
200 to 400
manufacturers and integrators visible through national drone certification and registration records
Solar rooftop installers and EPC firms
The channel that decides which storage sits behind a rooftop system, project by project. High company count, high churn, and the buying decision is made by whoever runs the project rather than by a central purchasing function. Residential and small commercial work drives most of the volume.
Who signs: the promoter or director, project head, procurement lead, and the design engineer on system sizing.
3,000 to 5,000
active installers and EPC firms registered through national and state rooftop channel programs
The distribution and dealer trade
The layer that carries inverter and battery volume into towns where no direct sales team will ever go. Worth being straight about a limit: this group is not enumerated in any public register anywhere, which is exactly why it stays underworked by everyone competing for it.
Who signs: the dealer principal or proprietor, the distributor owner, and the regional business head at larger trading houses.
Not publicly counted
built by identification rather than purchase, which is the reason a bought list never covers it

Where the openings are

1
Four applications, four different buyers. A sourcing head at a vehicle maker, an engineering lead at a drone company, a project head at a solar EPC firm and a dealer principal carrying home inverter volume share nothing: not the vocabulary, not the buying cycle, not the proof they want to see. One message sent to all four reads as generic to all four. Four named audiences is a different problem, and a solvable one.
2
The design-in decision happens before anyone is buying. In vehicle and drone work the choice of pack is locked when a new platform is specified, quietly, months ahead of the first purchase order. Companies that only hear about it at the tender stage are competing on price by then. Watching a few hundred named makers for new platforms, new sourcing hires and funding events is mechanical work, and it is the part a relationship channel cannot do.
3
The countable segments are small enough to work by name. Two wheeler makers and drone companies together come to a few hundred companies. That is not a market you advertise into, it is a list you work through person by person and keep working. The fragmented segments below them, e-rickshaw assemblers and rooftop installers, are the opposite problem: too many to visit, which makes them the natural home for a systematic outbound channel.
Built from public market data, counts banded deliberately. Vehicle figures come from national registration records, which count makers whose models appear in registrations rather than every company in existence. Installer and dealer layers are described rather than counted where no public register exists.
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